The game company, Personalogy, needed a versatile logo. They requested a simple-to-read, distinctive nameplate that looked fun, energetic and modern. The logo had to function on games for various age groups and be legible at all sizes. The logo is used extensively on packaging, the playing cards, marketing materials, web presence, and store displays. In addition to the Original edition, there is a Family edition, and soon a Dating edition, available on Amazon, all employing colorized versions of this logo.